A Shopify website design concept for a running shoe brand at launch, built around how runners choose a shoe. Drop, weight and cushioning sit on every product card, the collection filters by terrain, use, cushioning and drop, and up to three shoes compare side by side. The product page leads with fit: a true-to-size score from reviews, EU, US and UK sizes with stock, and the midsole profile drawn to scale. Designed as a custom Shopify theme, with specs stored as metafields.
