A redesign concept built from a real-world brief: a beauty academy that offers treatments, post-surgery coaching, certified training and its own product line. The site separates its two audiences from the first screen with a "treatment / training" switch in the hero, gives each activity a large visual entry point, and puts trust signals in motion: a wall of graduates, Google reviews scrolling in columns, animated key figures. Black, ivory and champagne, large serif titles, designed for the phone first.